"This might be the craziest thing we have ever released. It's certainly the weirdest."
Nike came to us with the line for this campaign already set, and a one month deadline to develop, shoot and release a campaign with three world famous footballers in training scenarios.
We came up with this: we'd film them letting loose with their skills. Then, we'd show each player's move to four artists, who'd let loose on the moves themselves. We'd then release films with elements from both. For just €500k, this became Nike's most-watched football campaign outside of the World Cup for yonks.