I was the creative director on the Levi’s pitch. We won the business for Chiat, against W+K and 72, and then dropped the first campaign for the new partnership.
We were given the task of pushing the brand into a more cultural direction, so we collaborated with Canadian producer Kaytranada to release a music video for his upcoming album.
We later went up a notch and collaborated with a little known singer called Beyoncé.
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