Hello, I’m Alex.
I am currently the creative director for Gatorade at TBWA/Chiat/Day in Los Angeles. I am known for bringing a high level of writing craft and strategic thinking to my work, and pride myself on my ability to communicate big or complicated ideas simply and on an emotional level.
I have lived in a lot of places during my career: most notably Amsterdam for eight years, where I worked at W+K and 72andSunny, and most interestingly Moscow, where I nearly died three times in one week.
I feel like I should mention that I used to be a translator and speak five languages, if only because I spent ages learning them. I wanted to drop that in more organically but I couldn’t think of a way to do it.
Aside from writing, translating and advertising, I have also been an axe instructor, a cleaner, a barman and a stablehand.
Write to me here: